Jeya ‘s work is focused on translating nutrition research into real life food applications and he advises many global food companies on nutritional issues related to new product development for Asian markets. He writes for several publications in the nutrition field and is the Scientific Director of the International Life Science Institute of South East Asia. In 2010 he was awarded the Rank Prize for Nutrition and the British Nutrition Foundation Prize for his outstanding contribution to nutrition. He has a PhD in nutrition from the London School of Hygiene and Tropical Medicine and was instrumental in the launch of the UK’s first Functional Food Centre. He has held several academic posts in the UK and is currently a visiting professor at the Chinese University of Hong Kong.
Over the next 40 years Asia will provide global food companies with their biggest growth opportunities and most perplexing innovation challenges. Not only are Asia’s food traditions, eating habits and cultural influences radically different to those of the West, but so too are its people, with a unique phenotype that leaves them uniquely susceptible to obesity and type II diabetes. Drawing on a lifetime’s research, Jeya will explain why global food companies have to rethink their approach to Asia and develop market-specific products that appeal to the Asian palette, respect the Asian physiognomy and protect the region’s health.