Christiani Jeya Henry

Director of Clinical Nutrition, Singapore Institute for Clinical Sciences and Director, Clinical Nutrition Research Centre, Singapore

Jeya ‘s work is focused on translating nutrition research into real life food applications and he advises many global food companies on nutritional issues related to new product development for  Asian markets. He writes for several publications in the nutrition field and is the Scientific Director of the International Life Science Institute of South East Asia.   In 2010 he was awarded the Rank Prize for Nutrition and the British Nutrition Foundation Prize for his outstanding contribution to nutrition.  He has a PhD in nutrition from the London School of Hygiene and Tropical Medicine and was instrumental in the launch of the UK’s first Functional Food Centre.  He has held several academic posts in the UK and is currently a visiting professor at the Chinese University of Hong Kong.

Watch his interview  Singapore’s war on diabetes: Industry, academics and government ‘need to line up like hunters’

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Your future in Asia:  Developing a market and protecting its health 

Over the next 40 years Asia will provide global food companies with their biggest growth opportunities and most perplexing innovation challenges.  Not only are Asia’s food traditions, eating habits and cultural influences radically different to those of the West, but so too are its people, with a unique phenotype that leaves them uniquely susceptible to obesity and type II diabetes. Drawing on a lifetime’s research, Jeya will explain why global food companies have to rethink their approach to Asia and develop market-specific products that appeal to the Asian palette, respect the Asian physiognomy and protect the region’s health.

  • See the invisible problem – why Asian’s propensity to visceral fat masks a frightening rise in obesity and type II diabetes
  • Know your enemy – why, with Asian’s drawing 65% of their calories from carbohydrates, sugar and salt are not the biggest issues
  • Challenge your thinking – why nutritional advice must respect Asia’s ritualistic and cultural food connections
  • Target your innovation – why it makes no sense and will cause real harm to transpose western products to Asian markets
  • Value the prize – why, with young population of 4.4 billion, Asia is your future market and demands your respect

 

Food Vision Asia