Dr Rachel Cheatham

Founder and CEO, Foodscape Group

Rachel earned her doctoral degree in nutritional biochemistry from Tufts University, where she is now an adjunct food marketing professor.  She is also founder and CEO of Foodscape Group, a nutrition strategy consultancy that helps businesses develop, market and position healthier products.  She has previously been a television producer, director at the International Food Information Council and senior vice president at the global PR firm, Weber Shandwick.  Today she is also a member of the Academy of Nutrition and Dietetics, the American Society of Nutrition and the Institute of Food Technologists.

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Asia transformed.  The top food metatrends that will make or break your new product development plans

Asia’s attitudes and access to food is rapidly evolving and food companies – both global and local – must keep up or see their product development and marketing budgets burned. Drawing on an analysis of over 80 global food trending reports, Rachel’s presentation will identify the top metatrends (the trends of the trends) that are changing the way Asian consumers select, buy and consume food.  She’ll consider how they impact consumer health and Asia’s ongoing struggle with under and over nutrition before asking, how should established and emerging food businesses respond?

  • A moving picture – findings from the ‘Foodscape MetaTrends’ report that signal global changes in the relationship between food production and consumption
  • Nutritional futures – are consumers choosing a healthier food future or will nutritional imbalances remain?
  • World Health Organization guidance – are health messages getting across and what needs to change?
  • Back to the drawing board – what today’s metatrends mean for tomorrow’s new product development plans
Food Vision Asia