Sophia Nadur

Founder and CEO, Tg Green Teas

Sophia has more than 20 years’ global marketing & innovation experience with Coca-Cola, Mars, Unilever, and Kraft/Mondelez, where she developed and led complex marketing activities and new product development across multiple food and drink categories in Europe, China, the USA, and Latin America.  She now works as a global innovator and ‘extrapreneur’, helping established companies recreate their portfolios in line with consumer demand for healthier products, and mentoring wellness-inspired entrepreneurs keen to disrupt global food and drink markets.  She founded the health drinks start up, Tg Green Teas in London in 2015.   Sophia has a BSc degree in physiology from McGill University, a law degree from the University of London, and an MBA from Warwick Business School.

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East meets West meets East. Tapping plant wellness for new beverage segments

People instinctively know the value of consuming plant-based food and drink; they feel it’s good for their health and for the planet, its animals, climate and the environment.  In recent years, however, increased availability of highly processed products, largely marketed by Western companies, has broken the connection with indigenous plant-based diets for Asia’s millennial consumers.  At the same time, on the other side of the world the West is experiencing a fundamental consumer shift towards vegetarian, vegan and other plant-based formulations.  Sophia will draw on her own experience as a wellness entrepreneur that has brought the benefits of Chinese green teas to the UK market, to show how Asian food and drink companies can rebalance their own marketplace and harness global opportunities with a ‘back to nature’ approach that addresses the wellness issues facing modern Asia and the wider world.

  • The sugar addicted society – how the link between soft drinks and poor health can be broken
  • Nature-derived functionality – the new sweet spot for consumers and how to reach it
  • Digestive wellness –  non-dairy plant milks and fermented plant-based foods
  • Fighting stress and fatigue – ginseng, ashwagandha and other Asian adaptogens
  • Sport beyond electrolytes – the rising appeal of green tea, protein and turmeric
  • From Asia to the world – re-creating indigenous beverages for global markets

 

Food Vision Asia